Towel Yarn

Supply Ability

Supply Ability 30000 Kilogram/Kilograms per Month

Packaging & Delivery

Packaging Details 0.094cbm per carton

Lead Time:

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Polyester is a category of polymers that contain the ester functional group in their main chain. In comparison with other industrial fibers, polyester fibers have high tenacity, low water absorption and minimum shrinkage. This material is widely used in the clothing industry. Silver ions and its compounds are extremely lethal for a wide range of bacteria, whilst they show very low toxicity for human cells. Therefore, silver is widely used as an antibacterial agent. 

Q:What will be the towel trend in the year of 2023?

A:Compared with foreign countries, the frequency of towel replacement in China has been low in the past, and the elimination process of towel use in China is also relatively long. The service life of a high-quality towel can be as long as two or three years, and consumers even change the towel to be used as a rag when the towel is damaged and cannot be washed. In foreign countries, towels are regarded as daily fast and easy to consume consumer goods, generally speaking, the per capita usage of foreign countries is more than five times that of domestic. As a result, the profit margin of the towel industry, which should actually be "small profits and quick sales", is further reduced. Due to the impact of upstream raw material price rise in 2019, the profit margin of the towel industry in 2018-2019 dropped from 4.72% to 0.77%, and the whole towel industry is almost facing a situation of no profit.

With the improvement of people's living standards, the trend of personalization is becoming more and more obvious. The basic cleaning function of towels has been far from meeting the needs of the market from basic daily needs to multi-level needs, such as the emergence of hand towels, beauty towels, children's towels, kitchen towels and so on. Of course, it is far from enough, the towel must be from the style, fabric, color, pattern, function, use and other aspects, corresponding to and explore the new market demand, but only do technology and pattern design.

At present, the development of Chinese towel industry has entered the era of winning brands. In the case of increasing domestic demand, towel, as a daily consumer goods, can be regarded as the lucky one in the field of home textiles. Compared with other categories of home textiles, such as durable consumer goods such as bedding, cloth, carpet, curtain, towel can be regarded as a fast selling product.

There is no lack of enterprises with strong comprehensive strength in the towel industry, but a large scale enterprise does not mean that it can obtain a stronger market advantage. In the past, China has been implementing the order trade mode of high energy consumption and low added value, which is worth thinking about for every enterprise. Independent innovation, intensive production and industrial chain upgrading are very necessary. Especially the promotion and shaping of towel brand, not only help to improve the added value of products, but also open the market tool.

At present, most of the fast-moving consumer goods have basically entered the monopoly pattern, and the towel industry is still in a highly competitive stage. At present, Jinwei, Jielia and Vosges are the three towel manufacturers with fast development speed, but a large scale enterprise does not mean that it can obtain a stronger market advantage. It is necessary to rethink the trade mode of high energy consumption, low added value order stick which has been implemented in the past. Independent innovation, intensive production, and upgrading of the industrial chain are all necessary, especially the promotion and shaping of the towel brand, not only to promote added value, but also to open the domestic and international market.

The future competition of the towel industry is bound to enter the deeper stage of terminal competition, service competition and business model competition from the past stage of price competition, product competition, advertising competition and brand competition. From the examples of Procter & Gamble, Unilever, Shiseido and other daily chemical brands, it can be concluded that integrating modern commercial retail resources and effectively establishing lasting and deep communication with target consumer groups are the key to gain advantages in the future market competition in the towel industry.