Yoga Clothes Yarn

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Supply Ability 30000 Kilogram/Kilograms per Month

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Packaging Details 0.094cbm per carton

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Polyester is a category of polymers that contain the ester functional group in their main chain. In comparison with other industrial fibers, polyester fibers have high tenacity, low water absorption and minimum shrinkage. This material is widely used in the clothing industry. Silver ions and its compounds are extremely lethal for a wide range of bacteria, whilst they show very low toxicity for human cells. Therefore, silver is widely used as an antibacterial agent. 

Q:What will the Yoga wear market change look like?

A:In recent years, the popularity of home sports during the epidemic and the enhancement of people's health awareness have made the topic related to "quality and healthy life" soaring, and consumers have increasingly high requirements for leisure sports clothing, which is especially reflected in the yoga clothing industry.

According to iResearch, China's yoga market scale reached 32.21 billion yuan in 2021, and its growth mainly comes from vertical yoga products; Rapid growth of the general population and core population; And income from classes at offline yoga studios and studios. In the future, with the improvement of health awareness among users and the further popularization of yoga services and concepts, China's yoga industry will continue to develop steadily. It is estimated that the market size will exceed 50 billion yuan in 2023, and the market value of the global yoga clothing market is expected to reach 47.9 billion dollars in 2025.

The change in consumption preferences of this group has also greatly promoted the transformation of the yoga market, which has not only attracted many well-known brands to enter the market, but also made yoga-related products more detailed and developed towards more functional and intelligent direction.

Lululemon's net profit rose more than 30% in the first quarter and its market value peaked at 300 billion yuan

Lululemon (LULU), the Canadian yoga athletic wear retailer that went viral with its yoga pants, reported financial results for the first quarter of its 2022 fiscal year, disclosing a 32% increase in sales to $1.6 billion for the three months ended May 1, and a 28% increase in adjusted earnings per share. DTC (direct-to-Consumer) channel sales increased 32% year-over-year and accounted for 45% of total sales. Net sales increased 32% in North America and 29% in international markets over the same period last year. Meanwhile, the company expects net sales of $7.61 billion to $7.71 billion in fiscal 2022.

Lululemon recently reported its fiscal 2021 results, which ended Jan. 30, showing that sales surged 42% year-over-year to $6.25 billion, topping the $6 billion mark for the first time. Gross margins were 57.7%, and net income surged 65.5% to $975 million, making it one of the best-performing sportswear retailers in a row last year. Calvin McDonald, the brand chief executive who led Lululemon ona growth trajectory, saw his pay rise 25.3 percent to $13.3 million last year.

On the heels of its fiscal 2021 results, the company announced a new five-year growth plan: It aims to reach $12.5 billion in revenue by 2026, meaning it will double its 2021 revenue. In fact, this is the second five-year long-term plan Lululemon has released after completing its 2019 five-year plan two years ahead of schedule. Its first five-year plan recorded revenues of more than $5bn, with ecommerce and menswear businesses doubling.

The Future Think Tank study found that Lululemon's marketing approach in the early stage of development was significantly different from that of traditional sports brands, but it perfectly catered to the characteristics of yoga, a niche market. In conclusion, the company closely focused on the target group, formed a closed loop from the three aspects of product, marketing and channel, and quickly established the company's monopoly position in the yoga clothing market in the early stage.

It is worth noting that Lululemon was listed on NASDAQ in 2007. Its global revenue grew from $353 million in 2008 to $6.25 billion in 2021, a 17-fold increase in 13 years, with a market value of more than 300 billion yuan at its peak. Lululemon's rapid growth not only makes it grow from a niche yoga wear brand to a mainstream sports fashion brand, but also reflects the strong demand for yoga wear and the huge potential of the industry.

In this regard, footwear industry independent analyst Cheng Weixiong to financial network life analysis said: "Lululemon through women's yoga pants detonated the success of the brand, women's products become the company's main business is the normal trend of brand development, this is Lululemon distinguish other brands unique. It has become a "game maker" in the yoga sports industry through the subdivided sports scene. The success in a specific scene leads to the brand's own traffic and attention. The yoga lifestyle advocated by Lululemon and the "planting grass" marketing of KOL and KOC, such as yoga instructors, have subtly influenced the lifestyle and consumption scene of consumers.

But Lululemon's success in the niche of women's yoga does not necessarily mean it is right to expand into other categories. Lululemon's forays into men's yoga, for example, have been far from successful. However, it is OK to extend the sports wear around women, and the genes of a female brand are not unisex unless multi-brand matrix planning.

"In addition, as the brand gets bigger, Lululemon really needs to work hard on product development, procurement and production, and quality control, in order to have a better word of mouth on the user experience."